As AI-generated content becomes more widespread, major content platforms have introduced policies to balance innovation with potential risks. From deepfakes to auto-generated books, creators using AI tools must now navigate complex rules that affect monetization, visibility, and content eligibility. This is the Wikipedia collection how all platforms regulate AI content. Hope this is useful for content creators!
All Social Media Platforms' AI Policies
YouTube
All content is subject to YouTube’s guidelines regardless of how it’s made. In late 2023, YouTube announced that creators must disclose realistic AI-generated or altered media (e.g. deepfakes) or face penalties. Videos that mislead viewers (especially on sensitive topics like elections or health) with undisclosed AI content can be removed or demonetized. Creators who consistently fail to label such content risk suspension from the YouTube Partner Program (YPP). Additionally, YouTube’s reused content rules prohibit channels that simply auto-generate videos with no original commentary – for example, just a text-to-speech reading of web articles or a slideshow of AI images with minimal narrative. Such low-effort, repetitive AI videos are not eligible for monetization under YouTube’s content quality guidelines.
In contrast, creators who integrate AI elements but add original insight – for example, an AI-generated animation with a unique human-written story, or an AI voice narrating your own script – can still monetize. The key is that AI must not replace human creativity to the point that content becomes “no original value”. If it does, YouTube may either limit ads on those videos or disable monetization on the channel altogether.
TikTok
New guidelines mandate that AI-generated content featuring realistic people or events be clearly labeled as such. TikTok provides tools for creators to mark a video as AI-generated, and it will even auto-tag content made with TikTok’s own AI effects or detected via metadata (C2PA “Content Credentials”). Completely synthetic videos of realistic persons or scenes must be labeled to avoid misleading viewers. While TikTok’s focus is more on authenticity and preventing misinformation, failure to label AI content can lead to removal for violating Community Guidelines. (TikTok’s monetization features – e.g. the Creator Fund – are not explicitly closed to AI-made videos, but content that breaks disclosure rules or is low-quality would struggle to gain algorithmic traction and earnings.)
Instagram, under Meta, allows AI-generated content but requires transparency and enforces rules against harm. Since 2024, AI-made posts are labeled using detection tools or user disclosures. Meta phased out a strict removal policy for deepfakes and now emphasizes labeling and reducing reach for misleading content. Non-consensual AI sexual imagery and harmful impersonations remain strictly banned. Monetization (via Reels bonuses, ads, etc.) is allowed for AI-assisted content, but only if it's original and adheres to content guidelines. Posts that mislead or violate standards may be demonetized or removed. Instagram encourages creative AI use but prioritizes safety, consent, and user trust in its evolving AI policies.
Facebook mirrors Instagram’s approach due to shared Meta policies. AI-generated content is allowed but must be labeled and comply with rules. Harmful deepfakes, impersonation, and non-consensual AI pornography are prohibited and removed. In 2024, Facebook transitioned from automatic takedowns to labeling AI content unless it poses clear risks. Monetization via in-stream ads or Creator programs is possible if the content is original and policy-compliant. Low-effort or misleading AI posts may be disqualified. Facebook uses both detection tools and fact-checking to manage AI content, promoting responsible use and transparency. While not banning AI content, the platform discourages deceptive or harmful applications.
Reddit permits AI-generated content under site-wide rules and subreddit-specific moderation. Harmful deepfakes, non-consensual sexual content, impersonation, and disinformation are banned. Reddit’s 2023 updates emphasized preventing misuse and restricted scraping of user content for AI training. Subreddits can ban or allow AI content, often requiring disclosure. Spammy or low-quality AI posts may be removed. Monetization is indirect via Reddit’s Contributor Program or external links, and AI content is not excluded if it earns genuine engagement. While Reddit doesn’t broadly restrict AI use, its community-driven structure ensures enforcement varies by subreddit. The platform supports responsible use with site-level safeguards.
Snapchat
Snapchat integrates AI tools like My AI and AR filters but enforces strong content rules. AI-generated content must not be misleading, impersonate others, or involve non-consensual sexual imagery. Since 2023, Snap explicitly prohibits using generative AI to violate its Community Guidelines. AI-enhanced Snaps can be monetized via Spotlight, Snap Star, or Lens Creator Rewards if they follow quality and safety standards. Harmful or misleading AI content will not be amplified or monetized. Snapchat encourages creative AI use but stresses responsible behavior, transparency, and user protection—especially given its younger audience and real-time interaction model.
Content Moneization Platforms' AI Policies
Patreon
Membership platforms like Patreon generally allow AI-generated material but enforce content rules and external payment regulations. Patreon updated its Community Guidelines in 2023 to address AI, largely focusing on deepfakes and adult content. It bans AI-generated pornography that is hyper-realistic (indistinguishable from real humans), treating it the same as real porn which Patreon doesn’t allow. Animated or illustrated AI erotic art is permitted only if it follows Patreon’s 18+ content rules (and doesn’t depict prohibited themes like minors). Patreon also prohibits harmful deepfakes – e.g. AI content impersonating someone to harass or without consent. These policies mean a creator could use AI for, say, artwork or writing on Patreon, but not to create fake explicit images of real people or abusive simulations. Aside from these restrictions, Patreon’s monetization (fan subscriptions) is available to AI-based projects as long as they comply with IP law and the platform’s guidelines. Creators are still expected to own the rights to content they offer patrons, so any AI outputs that incorporate others’ copyrights could be problematic.
Pixiv
Pixiv allows AI-generated content but regulates its presentation and use. Since 2022, creators must label AI-generated works, and filters allow users to exclude such content. Rankings for AI content are kept separate from human-created art. In 2023, Pixiv prohibited using AI to imitate specific artists' styles in a way that harms their interests. It also banned selling AI-generated works via Pixiv services, especially if they mimic others’ styles or mass-produce low-quality content. Impersonation and bulk AI spam are also restricted. While AI content is visible on the platform with proper labeling, monetization and harmful usage are heavily limited. Pixiv enforces transparency and originality, aiming to protect human creators while cautiously accommodating AI innovation.
Fanbox
Pixiv Fanbox has a strict ban on AI-generated content. As of July 2023, creators cannot upload or monetize works primarily generated by AI. This includes images, text, or other media made mostly by AI tools, even if lightly edited. Linking to external AI content is also disallowed. Minor AI assistance (e.g., for coloring or translation) is permitted if the main work remains human-created. Fanbox enforces these rules through content review and account penalties, including suspensions. The platform’s policy reflects a commitment to preserving Fanbox as a space for genuine artistic expression, not for mass-produced or derivative AI content. Monetization is available only for human-made creations.
Gumroad
Gumroad permits the sale of AI-generated content as long as it complies with copyright laws and general terms of service. Sellers must own the rights to the content and cannot distribute explicit, hateful, or deceptive material. There is no specific ban on AI-made art, books, or tools. Creators often use Gumroad to monetize AI-generated illustrations, templates, or guides. However, content must be original and not infringe on third-party rights. Gumroad’s monetization is unrestricted by the content’s method of creation, focusing instead on legality, safety, and quality. As of 2025, no major policy changes restrict AI content, making Gumroad one of the more open platforms for AI monetization.
UniFans
UniFans permits creators to use AI-generated content as long as it complies with the platform’s community guidelines and respects intellectual property rights. Content made with AI, including images, text, or audio, is allowed if it does not depict minors in sexual contexts, simulate non-consensual acts, or include other prohibited material. Public areas of a creator’s page, such as banners and profile pictures, must remain safe for work, so any explicit AI-generated content must be confined to subscriber-only sections and properly censored. While there is no requirement to label content as AI-generated, creators are fully responsible for ensuring their work does not infringe on copyrights, likeness rights, or other protected material. Monetization of AI-generated content is allowed as long as the material is original, lawful, and complies with all platform rules.
Shutterstock
Stock content marketplaces have taken a careful approach. Shutterstock, for example, does not allow contributors to upload AI-generated images unless they come through its approved process. In 2022 Shutterstock actually integrated an AI image generator (in partnership with OpenAI) into its platform, but it simultaneously banned random AI images from being added to the core library. The reason is concern over copyright and quality: “Shutterstock does not sell AI-generated content with unknown or unclear provenance and contributors cannot upload AI-generated content to [our] library.” Instead, Shutterstock’s official AI tool ensures any generative content is based on properly licensed training data and is transparently labeled in the metadata. Images made via Shutterstock’s generator are automatically tagged as AI-generated to inform customers. Other stock services took varying stances – for instance, Getty Images outright banned AI-generated art for a time (and pursued legal action against AI image developers for copyright infringement), whereas Adobe Stock chose to allow AI images if tagged and if the contributor guarantees they’re unique and rights-free. Overall, on stock platforms the monetization of AI content is tightly gated: creators either cannot sell AI works at all, or must go through official channels that address IP issues.
Amazon Kindle Direct Publishing
Amazon now permits AI-generated books but with strict disclosure requirements. In 2023, Amazon updated KDP policy to ask authors at upload whether a book’s text or images were created by AI. They distinguish “AI-generated” (content made by an AI tool) from “AI-assisted” (human-created content merely edited or refined with AI). Only AI-generated works must be disclosed, not minor AI assistance. Amazon states it is monitoring the rapid rise of generative AI in publishing and remains committed to a good customer experience. Authors are responsible for ensuring AI content doesn’t violate copyrights, and Amazon’s guidelines require authors to verify that “an AI-based tool did not create content based on copyrighted works”. If an AI-generated book impersonates someone or offers a poor experience, Amazon can remove it. (Notably, Amazon recently removed several AI-generated books falsely attributed to a real author, Jane Friedman, after she complained; the incident spurred Amazon to strengthen disclosure rules.)
Etsy
The handmade marketplace Etsy has embraced some AI use but imposes restrictions to maintain trust. As of mid-2024, Etsy allows sellers to use AI tools to create art or designs if they originate from the seller’s own prompts and creative input. Sellers must disclose in the product description that an item was created with AI. This policy aims to support artists using new tools while ensuring buyers know what they’re getting. Etsy explicitly prohibits selling AI-generated “prompt bundles” (i.e. selling the text prompts themselves without any finished artwork), viewing prompts as part of the creative process that shouldn’t be commoditized separately. Etsy also warns that any AI-generated content must still obey other rules – for example, no AI-generated nudity or celebrity images that violate privacy/publicity rights. Etsy is continually reevaluating its stance: an Etsy statement noted they are updating policies on what can be sold, including clarifying how AI-generated content fits into the “handmade” definition. In fact, Etsy’s 2024 transparency report acknowledged a spike in low-quality listings, and Etsy removed four times as many listings for Handmade Policy violations in 2023 compared to the year before. This suggests Etsy is cracking down on listings that don’t meet its spirit of original, handcrafted goods – a category into which mass-produced AI art can sometimes fall.
